About the Morris Cancer Center
Set to open in Spring 2025, the Jack & Sheryl Morris Cancer Center will revolutionize comprehensive cancer care and research, featuring state-of-the-art technology and facilities designed for both patient comfort and scientific innovation. This landmark project underscores RWJBarnabas Health’s commitment to improving lives globally.
- Highlight key stakeholders: RWJBarnabas Health, Rutgers Cancer Institute, and DEVCO
- Stats block with key metrics:
- 12-story, 520,000 sq. ft. cancer research and treatment center
- 25+ interviews conducted
- Project timeline: 2020–2025
For five years and through a trusted collaboration with the building’s partners and stakeholders, MediaCutlet produced a compelling series of videos that highlighted the visionaries, donors, and specialists behind the project, while celebrating the center’s global impact on cancer care.
- February 7, 2020
- March 10, 2021
- June 24, 2021
- November 2, 2022
- June 10, 2023
- September 28, 2023
- November 8, 2023
- November 16, 2024
- December 14, 2024
- January 10, 2024
- October 25, 2024
- January 22, 2025
Pavilion Overview by New Brunswick Mayor (2020)
- Jim Cahill, Mayor of New Brunswick, introduces the concept and purpose for a new and innovative cancer center that will be located in the heart of downtown New Brunswick.
- Completed in 3 weeks
Cancer Center Overview (2021)
- This overview video was created to open the speaking program at the Jack & Sheryl Morris Cancer Center Groundbreaking event.
- Mar – May: Client inquiry, planning
- May: Filming
- June: Post-production and completion
Groundbreaking (2021)
- A momentous time with shovels in the ground; this event launches the development of The Morris full steam ahead.
- A same-day highlight reel was produced within 5-7 hours post-event conclusion and publicly distributed via DEVCO social channels.
Topping-Off Ceremony (2022)
- This pivotal beam signing event highlighted the final steel beam to be hoisted and mounted atop the building’s foundation.
- A next-day social highlight reel was produced and publicly distributed via DEVCO social accounts.
Leaders and Partners Tours (2023)
- Created 10+ social highlights starting summer of 2023. These tours included many staff, leaders, and partners based on their contribution to the development of this building.
Donor Engagement Video (2023)
- Sept – Early Oct: Client inquiry, planning.
- Mid – Late Oct: Filming, post-production.
- Nov: Completion (Nov 6), distribution (Nov 8).
- Distribution:
- Viewed with donors on Nov. 08, 2023 at a panel event
- Viewed to kickoff a 2-day summit on Nov. 10, 2023
RWJBH Oncology Donor Panel Event: (2023)
- Full video capture and News-style interviews captured to archive and include in future content.
Philanthropic Interview (2023)
- Additional interview took place with a donor family to tell their story of their cancer journey.
-
Philanthropy Video (2023)
- RCI requested a donor related piece on “Why I give”
- Completed within first 3 weeks of the 2025 year (January 26, 2025).
The Morris Vision (2024)
- Jan: Client inquiry
- Feb: Pre-production (meetings, site visits, prep)
- Late Feb – Early Mar: Filming (3 days)
- Mar 29: Finalized video
-
Cancer Walk (2025)
- Created a highlight reel of participants paving their way through streets of New Brunswick
-
Social Content Calendar (2025)
- MediaCutlet to continuously film onsite to create 1–2 posts per month until Spring 2025 Ribbon Cutting
- Nov. 2024: Planning phase initiated.
- Jan 2025: Presenting real content ideas and timeline of release
- Feb 2025: Initiating content calendar sequence
- MediaCutlet to continuously film onsite to create 1–2 posts per month until Spring 2025 Ribbon Cutting
Approach
Impact & Testimonials
NUMBERS BEHIND IMPACT
0
High-impact campaign driven videos highlighting hospital system executives and their vision for The Morris
0+
social media deliverables focusing on progress, interviews, and facility walkthroughs over the course of one year.
0+
distribution channels, eg. healthcare webpages, national press releases, conferences, social media, local news articles.
0+
gigabytes of data archived since 2020
MEDIA Gallery
Jack and Sheryl Morris Cancer Center Overview
Groundbreaking: Jack and Sheryl Morris Cancer Center – RWJ Barnabas Health and Rutgers Cancer Institute of New Jersey
DEVCO: The Morris Cancer Center Topping Ceremony – November 2, 2022
RWJBH Philanthropy Giving Back to Cancer Care
RWJBH_The Morris Vision Revised May 2024
DEVCO RCINJ Dr Libutti Second Floor Visit
By archiving 100+ hours of footage, MediaCutlet created a secure and dynamic repository that preserves the powerful narrative of The Morris Cancer Center’s journey, thus supporting stories that matter.
Distribution & Media Coverage
