Video & Media
We tell the stories behind the work shaping communities.
From innovation districts and healthcare systems to growing companies and live events, we help organizations turn complex work into clear, human stories.
We sharpen the message.
We make it impossible to ignore. Then we build the content that drives action.
Work that carries real weight.
We’ve supported the storytelling behind major healthcare and innovation developments, including the Jack & Sheryl Morris Cancer Center, The Pearl in Charlotte, and the HELIX in New Brunswick, collectively representing over $3 billion in investment.
Work at this scale demands more than content. It requires clarity, credibility, and the ability to communicate real impact. When the stakes are this high, the message isn’t optional. It has to be right.
How it works
A simple process with big impact.
We focus on getting the message right, then building the content around it.
Find the message
We start by understanding your audience, your goals, and what actually needs to be said. Not everything matters. We focus on what will make people pay attention and take action.
Shape the story
We turn that message into a clear, human narrative. This becomes the foundation for everything we create, from video to web to social.
Produce the content
We capture and create the assets needed to bring the story to life. Video, photo, animation, interviews, and supporting content built with purpose.
Make it usable
We don’t hand you one piece of content and walk away. We structure everything so it can be used across your website, social, sales, and events.

Led by Austin King
The Strategist & Storyteller. Message first. Content that drives action.
Proven results
What changes when Austin gets involved.

“We love MediaCutlet – your team is top-notch and we value/appreciate your work with NC TECH.”
Michelle Calton, SVP, NC TECH
Let’s tell your story
Give us the keys to your story. We’ll do the rest.
Austin will personally review your inquiry and respond within one business day with actionable next steps.


