DEVCO The Yard

The Yard is a 25,000 sq. ft public green space that features the Sojouner Truth Apartments, RWJBarnabas Video Board, and dining destinations like honeygrow and Surf Taco. It takes a community of partners to deliver unique programming to the space. The following is a portfolio completed in collaboration with MediaCutlet.

NEW TRADITIONS

Our team helped key members of the University, business and non-profit communities work together to develop a dynamic event calendar.

DEVCO - The YardHighlights include a Wine and Beer festival hosted for graduating seniors by Student Affairs.

The Yard is the premiere location for Rutgers Football Away Game Watch Parties. These family-friendly events are outfitted with a gameday experience – a welcome message from Chris Carlin (voice of RFootball), lawn games and a live DJ during commercial breaks. BYO chair and/or blanket.

WEEKLY PROGRAMMING

Student bands and local New Brunswick performers are booked for live weekly entertainment from 12-2pm on Fridays. The series runs April through October and is currently sponsored by Lyft.

Lunch Break Music Series

IT DEVELOPMENT

MediaCutlet coded an app that relays real-time, location-based weather data to a dedicated portion of the RWJBarnabas Video Board. The script runs continuously, updating on the hour.

Time and Temperature

AWARENESS

MediaCutlet partnered with a local Susan G. Koman chapter for a ‘Light The Yard’ activation during Breast Cancer Awareness month.

Susan G Koman at The YardRWJBarnabas University Hospital – in partnership with IMG College – sponsored the event. A representative from Susan G. Koman shared educational material at the property. The board featured donation information and promoted upcoming fundraising events.

FUNDRAISING

The Yard sponsored a pop-up flower shop on Valentine’s Day. All proceeds benefited the year-long fundraising efforts of Rutgers University Dance Marathon.

The Yard DEVCORUDM donates to Embrace Kids Foundation located in New Brunswick, NJ. EKF raises money and awareness for the non-medical needs of children diagnosed with cancer and blood disorders.

BRAND STRATEGY

Major events at The Yard are promoted with marketing materials like a geo-location based Snap filter and graphic design for social media event invites. Some events feature an activation like a photo booth. All giveaways are branded for The Yard and/or corresponding sponsors.

DEVCO Brand Strategy

COMMUNITY

The Yard transforms its public green space multiple times throughout the year for community events.

Events at the YardA Fall Festival featuring a bluegrass band and an active pumpkin patch is a highlight of the season.  Over 500 pumpkins are imported from a local farm. The event is paired with a local food bank. A donation of a canned good allows anyone to pick and paint a pumpkin to take home.

  • Services

  • Event Consultation
  • Audio/Visual Solutions
  • Graphic Design
  • Vendor Relations
  • Talent Management
  • Video Production
  • Content Management
  • Cloud Storage